250 Brand Warriors deployed every day for 6 months
BLYK
We knew we needed to speak to a LOT of people on behalf of Blyk. Giving away stuff for free isn't as easy as it sounds in principal so we had to be very clever in our early planning stages.
Here are the main challenges we faced:
- Create brand awareness nationwide
- Implement a full experiential launch into the UK youth market
- Deploy guerrilla street teams to sign-up 16-24 year olds
