Dolce Gusto are now the no.1 at-home coffee machine in the UK
NESTLE DOLCE GUSTO
Getting people to invest in a stylish drinks machine that produces great results is easier to achieve if you are able to show it working and taste the end results. Our Coffee Warriors are the solution and here’s how we made it happen:
- Recruited and trained a nationwide team of sales/demo staff that know the product inside out and back to front!
- Devised a full journey plan encompassing retail outlets and major consumer/trade shows
- Gave the staff a machine so they’re living and breathing the brand (after all, you wouldn’t but a car from someone that’s never driven it!)
- Created a full sales tracking and data capture programme to ensure data capture that can be tracked and analysed
