• blyk
  • kitkat
  • starbucks
  • fhm
  • The Client.
  • The Brief.
  • Tribe Know How.
  • The Result.
o2
80% of consumers said they felt 'looked after' by O2

O2

Smiles, happiness, good feelings... All results we hoped to achieve (and certainly what O2's consumers enjoyed) but we also needed to demonstrate that the campaign worked and produced some hard, fast stats:

  • 80% of consumers said the activity made them feel 'looked after' by O2
  • O2 Angels are now a permanent brand feature