80% of consumers said they felt 'looked after' by O2
O2
In a heavenly moment of inspiration the O2 Angels were born and started to spread their wings, as well as spreading the message of O2:
- Expert 'angels' briefed to carry out 'Random acts of kindness'
- Deployed 'Roaming Angels' to increase the reach of our activity
- Text messages sent to O2 customers inviting them along to 2 x city centre events
- 500 x 'O2 Angels' spread their wings across 2 major UK locations
