Over 100,000 YouTube video views within the first week
PEUGEOT 308
The car market is a confusing one, with so much choice and variety. However, Peugeot have some really unique features and the Airwave technology was the main one used to create a fantastic PR stunt. This was the task:
- Recruit 308 Brand Warriors to 'get naked' in London City (well, wear a body stocking and a blue scarf
- Manage all logistics and people management
- Select locations for perfect photo opp's
- Set up locations and provide staff for viral video shoots
