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  • The Client.
  • The Brief.
  • Tribe Know How.
  • The Result.
fhm
Over 100,000 YouTube video views within the first week

PEUGEOT 308

Managing 308 people on just one morning is a challenge within itself, but a challenge we thought would be fun, and hard work (and it was!). Here’s how we made it all happen:

  • A huge variety of 308 Brand Warriors deployed
  • Individual briefs created for each team (including journey plans detailing places to visit and be seen)
  • Teams spread across London zones 1 & 2 to achieve maximum awareness
  • 2 x press call locations arranged for local press photograph opportunities