Heart – £30k Triple Play Live

We were given a really exciting opportunity when it came to Heart. In 2018, they made a drastic shift in the music they were playing – stepping away from the 80s and really ramping up relevant and popular artists, allowing them to reach their target audience much more effectively than they had been before. This experiential activation was an opportunity to bring their Home of Contemporary Feel Good Music proposition to life; changing perceptions and landing their contemporary credentials in an engaging way.